CAC & LTV Calculator – Customer Acquisition Cost & Lifetime Value | CalHub

Advertisement

CAC & LTV Calculator

Calculate Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) instantly.


Results

CAC: $0.00

LTV: $0.00

LTV / CAC Ratio: 0

Advertisement

CAC & LTV Calculator - Measure Customer Acquisition Cost and Lifetime Value

CalHub’s CAC & LTV Calculator helps startups, SaaS businesses, marketers, and agencies measure the efficiency of their customer acquisition efforts and understand the revenue potential of each customer. CAC (Customer Acquisition Cost) shows how much it costs to acquire a customer, while LTV (Customer Lifetime Value) indicates the total revenue a customer generates during their relationship with your business.

How to Use CAC & LTV Calculator?

Follow these simple steps to calculate your CAC and LTV accurately:

  1. Enter your total marketing and sales cost for a period.
  2. Enter the number of customers acquired during the same period.
  3. Enter the average revenue per customer.
  4. Enter the average customer lifetime (in months or years).
  5. Click Calculate to get your CAC, LTV, and the LTV:CAC ratio.

Why Use CalHub CAC & LTV Calculator?

  • Free & Instant: No signup required, get instant results.
  • Accurate Insights: Understand your customer acquisition efficiency and revenue potential.
  • Strategic Planning: Helps in budgeting marketing spend and optimizing customer retention.
  • Simple & User-Friendly: Easy interface suitable for startups, SaaS founders, and marketing teams.
  • Secure: All calculations happen locally in your browser; no data is stored.

Frequently Asked Questions About CAC & LTV

A healthy business typically has an LTV to CAC ratio of 3:1 or higher. This indicates that each customer generates three times more revenue than the cost to acquire them.

This tool is ideal for startups, SaaS companies, digital marketers, business founders, and agencies looking to optimize marketing spend and customer value.

This calculator provides a simplified estimation and does not directly account for churn rate. For more advanced modeling, consider customer retention metrics alongside LTV.

Yes, CalHub’s CAC & LTV Calculator is completely free to use without any registration or fees.

No, all calculations occur locally in your browser, ensuring your business data remains private and secure.

Monitoring your CAC and LTV is crucial for building sustainable business growth. Use CalHub’s free calculator to make informed decisions about marketing budgets, customer acquisition strategies, and maximizing revenue from each customer.