CAC & LTV Calculator
Calculate Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) instantly.
Results
CAC: $0.00
LTV: $0.00
LTV / CAC Ratio: 0
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What is CAC & LTV?
CAC measures how much it costs to acquire a customer, while LTV measures how much revenue a customer generates during their relationship with a business.
How to Use CAC & LTV Calculator?
- Enter total marketing & sales cost
- Enter number of customers acquired
- Enter average revenue per customer
- Enter customer lifetime
- Click calculate
Frequently Asked Questions
A healthy business usually has an LTV to CAC ratio of 3:1 or higher.
Startups, SaaS businesses, marketers, founders, and agencies.
This is a simplified calculator and does not directly include churn rate.
Yes, CalHub’s CAC & LTV Calculator is completely free.
No, all calculations happen locally in your browser.