How is Instagram engagement calculated?

Engagement rate is calculated as (Likes + Comments) ÷ Followers × 100.

What is a good Instagram engagement rate?

An engagement rate between 1% to 3% is average, while above 5% is considered excellent.

No, all calculations are performed locally in your browser.

Instagram engagement rate measures how actively followers interact with your content through likes and comments.

Calculate Instagram engagement rate based on likes, comments, and followers.

Followers

Average Likes per Post

Average Comments per Post

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Instagram engagement rate shows how actively your audience interacts with your posts. It is a key metric for influencers, brands, and marketers.

An engagement rate above 3% is good, while above 5% is excellent.

Yes, brands prioritize engagement over follower count when choosing influencers.

Yes, you can use average likes and comments from reels or posts.

Yes, CalHub’s Instagram Engagement Calculator is completely free.

No, all calculations run locally in your browser.